What I do
Whether you need a full-time research, strategy or product leader (or all three), a consulting partner, or a fractional expert, here's what I bring to the table. Three core service areas, each grounded in the same thing: getting you to the right answers faster.
Service area 01
Research & Insights
You can't make confident decisions without understanding your market, your customers, and their behavior. This is where everything starts.
I design and execute research programs that surface the answers your business needs, using the right methodology for the right question. That might mean in-depth interviews to understand the why behind customer/user behavior, usability testing to identify where your digital product is losing people, journey mapping to see your experience through your customer's eyes, or AI-powered secondary research to scan your market faster than ever before. These are just some of the methods I’ve used to help businesses uncover the most compelling insights to drive business value.
· In-depth interviews
· Journey Mapping
· AI-powered research
· Market scanning
· Experience mapping
· Persona development
· Journey mapping
· Tree testing
· Usability testing
· In-depth interviews · Journey Mapping · AI-powered research · Market scanning · Experience mapping · Persona development · Journey mapping · Tree testing · Usability testing
A few samples of my work
Proof of concept
Mixed methods study to evaluate the feasibility and viability of voice enabled technology in retail banking.
Product Discovery and Feature Validation
A business banking discovery and validation for Global ACH Transfers
Service area 02
Product & strategy
Understanding your market is only half the battle. This is where insight becomes direction — and direction becomes a plan you can actually execute.
I help businesses define what to build, who to build it for, how to price it, and how to bring it to market. Whether you're a founder trying to find product-market fit or a growing team that needs a roadmap that actually makes sense, I bring the strategic frameworks and the research rigor to get you there.
Product Operating System
Define how your product team makes decisions, prioritizes work, and operates day to day.
Product Strategy
Where are you going, why, and how? A clear product strategy aligned to your business goals.
Product Roadmap Development
A prioritized, evidence-based roadmap your team and stakeholders can rally behind.
Pricing strategy
A business banking discovery and validation for Global ACH Transfer
Go-to-market planning
Who are you selling to, how will you reach them, and what will make them choose you?
Stakeholder alignment
Getting the right people on the same page — with the evidence to back it up.
Service area 03
team & operations
The best strategy in the world fails without the right people, processes, and operating model behind it. I help you build the function to execute.
Whether you're building a research or product function from scratch, restructuring an existing team, or just need senior leadership embedded part-time, I bring the experience to help you get it right. I've led teams, coached researchers, and built operating models that scale.
PM process & operating strategy
Build the processes, rituals, and operating cadence your product team needs to thrive.
Research team org & strategy
How to structure, hire, and scale a research function that delivers real business value.
Team coaching & training
Hands-on coaching for researchers and PMs looking to level up their craft and impact.
Fractional Leadership
Senior research or product leadership embedded in your team — part-time, no full-time hire needed.